Where loyalty locks in.
The first order is a trial. The second is a maybe. The third is when a customer decides you’re their brand. We build the email, SMS, and RCS programs that get them there.
First purchase
Welcome series and onboarding
Second purchase
Post purchase and replenishment
Third purchase
VIP, loyalty, lifetime value
Our team has driven growth for
Retention, measured in revenue.
Our strategists come from inside global lifestyle brands and fast growing DTC companies, where small lifts in repeat purchase turn into serious money.
Every channel your customers live in.
Strategy, creative, and engineering under one roof, built for brands that want growth from the customers they already have.
Lifecycle flows
Welcome, abandonment, post purchase, replenishment, win back, and VIP automations that earn revenue every hour of the day.
Campaign strategy
A send calendar with a point of view. Launches, drops, and peak season planned around your margins.
SMS and RCS
Text programs that respect the channel, plus RCS readiness for rich, branded messaging as it arrives.
Deliverability
Authentication, sender reputation, and list health so every send actually lands in the inbox.
AI inbox readiness
Emails structured for Apple Intelligence summaries, so the preview says what you want it to say.
Analytics and testing
Cohort reporting, attribution, and structured A/B tests focused on repeat purchase rate and lifetime value.
Every flow has one job: get them to order three.
We map each automation to the stage of the relationship it serves, so nothing in your program is there by accident.
Earn the trial
Win the return
Lock in loyalty
Protect the base
Programs built, rebuilt, and scaled.
From enterprise platform migrations to retention programs built from zero.
A retention program built from zero.
The SMS channel was underperforming with no real retention foundation. We rebuilt SMS, audited flows and deliverability, then scaled cadence with data.
- SMS program restructured and relaunched
- Flow and deliverability audit before scaling
- Unified reporting across Klaviyo, Shopify, Meta, and GA4
A 3M subscriber program, migrated and rebuilt.
Campaign strategy through deployment across three global surf and lifestyle brands, plus a full automation rebuild in Klaviyo after the move from Adobe Campaign.
Lifecycle email for a B2B brand.
Ongoing strategy, campaign production, and brand aligned creative for a packaging company selling to businesses.
Apple Mail writes its own previews now. We write for that.
On newer iPhones, Apple Intelligence replaces your preview text with an AI summary. Most brands haven’t adapted yet. Every email we build is structured so the summary sells.
- Live text, never text baked into images
- Subject lines that carry the message alone
- Clear hierarchy so the point is obvious
- RCS ready as rich messaging rolls out
Ninety days to a program that compounds.
A clear path from kickoff to a retention engine that keeps improving on its own.
Audit
Flows, campaigns, data, and deliverability reviewed against repeat purchase and lifetime value.
Build
Core flows rebuilt or launched, segments defined, send calendar locked.
Test
Structured tests on timing, offers, and creative, reported in plain language.
Compound
Monthly optimization focused on what moves second and third orders.
Start with an audit. Grow from there.
A dedicated senior team for less than the cost of one in house hire.
Retention Audit
A full teardown of your program and a prioritized roadmap.
- Flow and campaign review
- Deliverability and list health
- Repeat purchase analysis
- 90 day roadmap
Lifecycle Retainer
Your retention program, fully run and always improving.
- Campaign strategy, copy, and builds
- Flow builds and optimization
- SMS program management
- Testing and segmentation
- Monthly performance report
Retention Team on Demand
A full Third Purchase pod working inside your marketing team.
- Email, SMS, and RCS strategy
- Team and vendor direction
- Platform ownership
- Weekly reporting
One dedicated pod. Every discipline.
Anyone can buy a first order. The brands that last are the ones that earn the third.
Every client gets a team across strategy, creative, engineering, channels, and analytics, led by operators who have run retention for global lifestyle brands and fast growing DTC and B2B companies.
Good to know.
Who do you work with?
Ecommerce and DTC brands, typically doing $1M or more online, plus B2B companies that sell through email. If repeat customers matter to your revenue, we’re a fit.
Which platforms do you support?
We specialize in Klaviyo and work across Shopify, Yotpo, Attentive, Postscript, and HubSpot.
How fast will we see results?
Quick wins from flow fixes often show within the first few weeks. The compounding gains in repeat purchase build over the first 90 days.
Do you require long contracts?
No. Audits are one time. Retainers run month to month after an initial 90 day build period.
How many of your customers reach a third order?
Book a retention audit and find out exactly where loyalty is slipping, and what it’s worth to fix.